Start with scenarios, then specifications
The homepage links moves, poor coverage and cable organisation to four service categories, reducing the need to understand technical terms at the outset.
Website case study · Network engineering · Service website
Fiber.com.hk
Turn engineering problems into a clear enquiry journey
Use everyday scenarios, from office moves and Wi-Fi dead spots to connections between floors, to introduce services and build an enquiry step by step.
- Our work
- Website design and development
- Audience
- Hong Kong business and residential customers needing cabling, Wi-Fi, fibre or server-room works.
- Website objective
- Let customers start with site problems and select services without first knowing detailed equipment specifications.
- Analysis basis
- Public website content and user journeys
01 · Design and content
Make business expertise easy to understand.
The following observations describe visible website information and design.
Two enquiry depths, with clear starting points
The enquiry page offers quick and detailed modes. Steps show progress and allow an unsure response, so customers can describe known needs before the team confirms specifications.
Handover is part of the service
The website explains cable mapping, tests and documentation after installation. Actual project photos and illustrative scenes are labelled separately so readers understand what they show.
02 · Enquiry journey
From understanding a service to making contact.
Choose a scenario or engineering category
Select a quick or detailed enquiry
Describe the site and contact details
Review the summary for team follow-up
03 · Ongoing improvement
Align design with operations and define security arrangements.
These are directions for further assessment, not completed work or performance promises.
Content and user experience
Continue shortening the mobile enquiry journey
Adjust quick-enquiry placement based on actual use, leave non-essential specifications for follow-up, and check back navigation and error messages.
Connect engineering captions with service pages
When publishable project photos become available, add scope and handover notes linking to the relevant service. Images do not replace performance records.
04 · Sources
Screenshots and information sources
Public pages may change as websites are updated. Images are screenshots from this review.
The next step for your website
Help customers understand your business and find you.
Start with the current website, services and enquiry journey to define redesign priorities together.